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GO GREEN WITH 

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GOOD FOR THE PLANET

GOOD FOR BUSINESS

Join us on the journey towards sustainable
advertising that won't compromise
the planet or your budget.

 

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THREE STEPS TO DECARBONISE DIGITAL MEDIA

An average online ad campaign releases a staggering 5.4 TONNES OF CO2e* into the atmosphere - that’s almost half of what a U.K. consumer generates every year. We make it easy for you to tackle the problem.
Decarbonise Digital Media - Measure
01
MEASURE
To date, we’ve helped over 100 CLIENTS MEASURE BILLIONS OF IMPRESSIONS with our carbon measurement technology that can be connected to any programmatic digital campaign.
02
INSIGHT
Our reporting dashboard shows you in real-time how your ads are performing from a carbon perspective, breaking it down by publisher, device, geo and ad type.
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TAKE ACTION
With our reduction tools, brands, agencies and platforms can take immediate action to improve their publisher lists and reduce their ad creatives.

SOME OF THE WORLD’S BIGGEST BRANDS, AGENCIES AND PLATFORMS

We've partnered with over 100 brands to help them understand the environmental impact of their ad campaigns and assist them with delivering significant improvement.
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CARBON REDUCTION IS EASY

Measuring the negative impact your ad campaigns have on the planet is step one. But what you do next to help your brands move in the right direction is even more important.
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PUBLISHER RECOMMENDATIONS
 
A tool that allows you to filter media partners that emit exceptionally high levels of CO2e, reducing the impact of your ads on the planet and helping you to deliver more efficient campaigns.

 

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SIMPLE AND EFFORTLESS
Through this easy-to-use sliding tool, you can take meaningful actions that drive major results on the impact of your campaign.
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MORE IMPACTFUL CAMPAIGNS
By avoiding high carbon and low-quality content, you can optimise your media spend and maximise the impact of your budget.
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BETTER AUDIENCE REACH
Identifying the highest emitting sites per 1000 impressions and avoiding them, can ensure your ads are on platforms that best serve your campaign as well as the planet.
CREATIVE
OPTIMISATIONS
 
A handy and easy-to-use tool to help you reduce the file size of your creatives and therefore, the carbon emissions associated with your digital ad campaign.
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EASY WAY TO REDUCE CARBON
Get tips to improve your creative weights which will not only save energy when serving your ad campaigns.
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TANGIBLE RESULTS AND METRICS
Our tool gives you clear reduction figures achievable through file optimisation, making it easy to track and report your sustainability progress.
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BETTER AD EFFECTIVENESS
Optimised ads cost less to serve, load faster and improve user experience, reducing bounce rates and increasing ad engagement.

BRANDS KNOW THEY NEED TO DO MORE TO REDUCE CARBON EMISSIONS

There is a near-universal understanding that marketers need to take action to improve the production and delivery of their campaigns.

5.4

tonnes of CO2e is emitted by an average online ad campaign, almost half of what a U.K. consumer generates every year

71%

of agency marketers in the U.S. believe sustainability is more important than the cost of media

89%

of marketers believe the digital advertising industry has a responsibility to reduce carbon emission

CARBON LITERACY QUALIFICATION? YES, PLEASE.

We've got something exciting in the works. Pre-register for our course:
Decarbonise your Digital Advertising
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GREEN MEDIA API
 
Making carbon measurement Scalable. Our new Green Media API eliminates the need for a pixel to track your campaign, thus simplifying the process for brands, agencies and Ad Tech vendors to incorporate carbon measurement data into your reporting and media services.
EASY TO PLUG INTO YOUR REPORTING
Effortlessly integrate our carbon measurement into your reporting and media services.
UPLOAD YOUR CAMPAIGN DATA
Upload your campaign data into our dashboard for analysis and recommendations that can be also shared with clients.
SUSTAINABILITY AND BEYOND
As we expand beyond measuring carbon, we're working on a one-stop-shop data feed for you to assess all elements of Good quality media.

AWARDS

We're thrilled to see our efforts in guiding brands towards a greener advertising future gaining recognition.
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BEST SUSTAINABLE AD TECH PLATFORM 2023
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BEST PARTNERSHIP 2023
DECARBONIZING DIGITAL ADVERTISING, IN PARTNERSHIP WITH GROUPM AUSTRALIA
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GOOD FOR THE PLANET PACKAGE
 
We’ve spent 7 years building the vehicle that connects brands to the content that matters, and the consumers that care.

Good For The Planet is an easy to activate programmatic package that gives you access to all that good.
POWERED
By Good-Loop's publisher scoring tool.
FUND
Carbon-efficient websites, climate journalism & eco-living editorial.
FIND
High intent, climate-conscious consumers.
SUPPORT
A percentage of the CPM is donated to nature conservation & restoration.

TALK TO OUR GREEN TEAM

Let’s talk about all things green and find the best path for your brand towards a better future.
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